Instagram Ads Full Advanced Course
🚀 Lecture Instagram: Master Instagram Advertising (A to Z)
By: M. Yaseen Rashid
✨ Unlock the Power of Instagram for Business Growth (Visual, Practical & Checklists)
1. Instagram Algorithm – Complete Explanation
Instagram Paid Algorithm (Ads Algorithm)
- User Behaviour Targeting: Instagram monitor karta hai aapke interests, likes, follows, aur search history. Ads unhi logon tak pohanchte hain jo relevant interest show karte hain.
- Relevancy Score: Instagram bhi Facebook ki tarah ad ko score deta hai based on user interaction. Jitna acha response, utni zyada reach aur kam cost.
- Engagement Based Reach: Zyada likes, comments, saves, aur shares wali posts ko Instagram zyada boost karta hai.
- Bid Auction System: Sabse relevant aur highest bid wale ad ko priority milti hai.
Instagram Organic Algorithm
- Friends & Followers Priority: Sabse pehle un logon ki posts dikhata hai jinke sath zyada interaction hoti hai.
- Content Type Priority: Instagram reels, carousel aur videos ko zyada push karta hai.
- Hashtag Based Reach: Instagram relevant hashtags ke zariye organic reach expand karta hai.
- Consistency: Rozana posts aur stories se organic growth hoti hai.
(Placeholder image: This would be replaced with a real infographic/image explaining Instagram's advanced ad algorithm flow)
2. Instagram Business Tools Full Guide
Instagram Profile: Step by Step
- Business Account Setup: Go to: Settings > Account > Switch to Professional Account
- Username: Brand Specific Example: @yaseen_digital_marketer
- Profile Picture: High Quality Logo (320 x 320 px)
- Bio: 155 Characters SEO Friendly Description WhatsApp/Website Link Call/Email Button Setup
- Profile Highlights: Create Story Highlights with Custom Covers (Example: Products, Offers, Reviews)
Posting Strategy:
- Frequency: Minimum 2-3 Posts per Day + Daily Stories
- Content Mix: Image, Video, Carousel, Reels, Stories
- Hashtags: #DigitalMarketing #YaseenMarketing #YourProduct
- Best Posting Times: 11 AM – 1 PM, 7 PM – 9 PM
Instagram Reels:
- High Reach Content
- Use Trending Music
- Add Engaging Captions
Instagram Shops:
- Add Products to Profile
- Enable Direct Checkout Option
3. Instagram Ads Manager: Step by Step Full Practical
- Step 1: Open Facebook Ads Manager (Instagram ads yahin se create hoti hain)
- Step 2: Select Campaign Objective Awareness, Traffic, Engagement, Leads, Conversions
- Step 3: Audience Setup Location, Age, Gender, Interests, Custom Audience, Lookalike Audience
- Step 4: Budget Setup Daily Budget: Minimum Rs. 100/Day Lifetime Budget: Minimum Rs. 500/Campaign
- Step 5: Ad Creative Design Formats: Single Image, Video, Carousel, Reels Headline: Short and Actionable Example: "Order Now, Limited Stock!" Description: Features + Offer + WhatsApp
- Step 6: Ad Placement Instagram Feed Instagram Stories Instagram Explore Instagram Reels
- Step 7: Call to Action Shop Now, Contact Us, Learn More, Send Message (WhatsApp)
- Step 8: Review & Publish
4. Instagram Ads Goals with Detailed Business Mapping
| Business Type | Campaign Goal | Description |
|---|---|---|
| Brand Building | Awareness | Brand Ka Name Promote Karna |
| Product Promotion | Traffic | WhatsApp Ya Website Par Traffic Lana |
| Service Sales | Leads | Customer Data Collect Karna |
| Online Store | Conversions | Direct Checkout Lana |
| Community Growth | Engagement | Followers Aur Profile Engagement Lana |
5. Boost Post Vs Ads Manager Comparison
| Feature | Boost Post | Ads Manager |
|---|---|---|
| Audience Control | Basic | Advanced |
| Ad Placement | Automatic | Manual |
| Objective Control | Limited | Full |
| Budget Flexibility | Simple | Detailed |
| Reporting | Basic | Advanced |
Pro Tip: Professional Campaigns Always via Ads Manager.
6. Instagram Business Goal Finding
- Brand Awareness: New Business ke liye
- Traffic: Website Ya WhatsApp Traffic
- Leads: Customer Data Collect Karna
- Conversions: Product Sale
- Engagement: Followers Growth
How to Match Goal to Business:
- Small Business: Traffic Ya Leads
- Large Business: Brand Awareness + Conversions
- Online Store: Conversions + Retargeting
- Service Based: Leads + DM Ads
7. Advanced Instagram Ads Tips & Tricks
- Video/Reels Ads: High Reach + Low Cost
- Carousel Ads: Multiple Product Showcase
- Lookalike Audience: Expand Market
- Custom Audience: Retarget Old Visitors
- A/B Testing: Compare Ad Versions
- Urgency Ads: "Limited Time Offer"
- Messenger Ads: Direct WhatsApp Chat
- Verified Branding: M. Yaseen Rashid ✔️ in Every Ad
8. Instagram Business Success Formula
- Use Profile + Reels + Shops + Ads Together
- Combine Organic + Paid Strategy
- Use WhatsApp for Direct Contact
- Consistency + Regular Ads
9. Advanced Retargeting Techniques
- Custom Audience: Retarget Website Visitors
- Lookalike Audience: Similar Interest Audience
- Video Viewers: Retarget Those Who Watched 50% Video
- Abandoned Cart: Retarget Those Who Left Without Buying
10. Reporting & Performance Analysis
- Track CTR (Click Through Rate)
- Monitor CPC (Cost Per Click)
- Measure ROAS (Return on Ad Spend)
- Analyze Audience Insights
- Adjust Budget Based on Performance
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