Lecture 4: Masterclass on Affiliate & E-commerce Marketing
📚 Full Earning Setup & Live Store Creation
🎓 Presented By: Yaseen Rashid
🎯 How to Earn Without Investment & Build Your Online Store
Topic 1: Affiliate Marketing – Full Earning Setup
1. Introduction to Affiliate Marketing:
Affiliate marketing is a performance-based marketing strategy where you earn a commission by promoting other companies' products or services. It's an excellent way to generate passive income.
- Affiliate Marketing kya hai?: A model where affiliates earn a commission for marketing another person's or company's products.
- Passive earning kaise hoti hai?: Once your content and links are set up, they can continue generating income over time with minimal ongoing effort.
- Market ke top affiliate platforms:
- Amazon: Massive product selection, global reach.
- Daraz: Leading e-commerce platform in Pakistan.
- ClickBank: Specializes in digital products like e-books and software.
- Digistore24: Offers a wide range of digital and physical products.
- Local brands (Pakistan Based): Explore local businesses offering affiliate programs for niche markets.
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2. How to Join Affiliate Programs:
Joining an affiliate program typically involves signing up, getting approved, and obtaining your unique affiliate links.
- Account banana: Register on the chosen affiliate platform (e.g., Amazon Associates, Daraz Affiliate Program).
- Link approval ka process: Some programs require a review of your website or promotion methods before approving your application.
- Affiliate link kahaan se milta hai?: Once approved, you'll find unique tracking links or banners within your affiliate dashboard for each product or service.
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3. How to Promote Affiliate Links:
Effective promotion is key to driving clicks and conversions for your affiliate links across various digital channels.
- Blogging: Write product reviews, comparisons, or guides incorporating your affiliate links naturally.
- YouTube Videos: Create video reviews, tutorials, or unboxings and include links in the description.
- TikTok Reels: Use short, engaging videos to showcase products and direct viewers to your link in bio.
- Facebook Groups: Share valuable content and relevant affiliate links in niche-specific groups (adhere to group rules).
- WhatsApp Marketing: Build trust with your audience and share curated deals or product recommendations via WhatsApp.
4. Best Content Strategy:
High-quality, valuable content builds trust and encourages your audience to use your affiliate links.
- Affiliate Product Reviews likhna: Provide honest, detailed reviews highlighting features, benefits, and potential drawbacks.
- Unboxing Videos banana: Show the product in real-time, its packaging, and initial impressions to build excitement.
- Social Proof create karna: Share testimonials, user-generated content, or your own results using the product.
5. Tracking & Analytics:
Monitoring your performance helps you understand what's working and optimize your strategies for better results.
- Click tracking tools: Use the affiliate platform's built-in tracking or external tools to monitor clicks on your links.
- Commission monitoring: Regularly check your dashboard to track earned commissions and sales.
- Link shortener tools (bit.ly, rebrandly): Shorten long affiliate links for better aesthetics and often provide basic click analytics.
6. Earning Secrets:
Advanced strategies can significantly boost your affiliate marketing income.
- High Ticket vs Low Ticket Products: Focus on high-ticket products for larger commissions per sale, or low-ticket products for higher volume.
- Kaise kam competition products ko sell karna hai: Identify niche products with high demand but less competition to stand out.
- Advanced Affiliate Funnels: Create a multi-step process (e.g., lead magnet → email sequence → product recommendation) to nurture leads.
7. Student Task:
Apply your knowledge by taking concrete steps in affiliate marketing.
- Affiliate program join karna: Sign up for at least one affiliate program (e.g., Daraz or a local brand).
- Ek affiliate product ka ad bana kar promote karna: Create a piece of content (blog post, short video) to promote an affiliate product.
Topic 2: E-commerce Store Setup – Live Practical (Without Coding)
1. E-commerce Kya Hai?
E-commerce involves the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
- Online store ka concept: A virtual storefront where businesses display products, accept orders, and process payments.
- Dropshipping vs Self-Product Business:
- Dropshipping: Selling products without holding any inventory. The supplier ships directly to the customer.
- Self-Product Business: Selling your own manufactured or sourced products, managing your own inventory and fulfillment.
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2. Free Store Setup (Practical):
Learn how to set up your e-commerce store on popular platforms without needing any coding knowledge.
- Shopify trial account: (Live demo) Create a free trial account and navigate the dashboard.
- Daraz seller center: (Live demo) Register as a seller on Daraz and understand the portal.
- WordPress WooCommerce setup (Live Step by Step): (Live practical session)
- Install WordPress on a hosting.
- Install and activate the WooCommerce plugin.
- Basic store configuration.
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3. Store Design:
A professional and user-friendly store design is crucial for attracting customers and encouraging purchases.
- Logo design (Canva use karna): Create an appealing logo using free design tools like Canva.
- Professional theme lagana: Select and customize a theme that aligns with your brand and product type.
- Product page ka setup (Pictures, Price, Description): Optimize product pages with high-quality images, competitive pricing, and compelling descriptions.
4. Payment Setup:
Integrating reliable payment gateways is essential for a smooth checkout experience.
- JazzCash & Easypaisa integration: Set up popular local payment options for Pakistani customers.
- COD (Cash on Delivery) option: Offer COD, a preferred payment method in many regions.
5. Product Sourcing:
Discover where to find products to sell on your e-commerce store.
- Local wholesale suppliers: Identify and establish relationships with local distributors for your products.
- AliExpress dropshipping method: Learn how to source products directly from AliExpress for dropshipping.
6. Order Management:
Efficient order management ensures customer satisfaction and smooth operations.
- Order tracking system: Implement a system to track orders from placement to delivery.
- Customer service tips: Provide excellent customer support to handle inquiries, returns, and complaints effectively.
7. Marketing Strategies:
Drive traffic and sales to your e-commerce store with targeted marketing campaigns.
- Google Shopping Ads: Display your products directly on Google search results.
- Facebook Retargeting Ads: Show ads to users who have previously visited your store but didn't make a purchase.
- WhatsApp Broadcast: Send promotional messages, updates, and offers to your customer base via WhatsApp.
8. Student Task:
Get hands-on experience by creating your own dummy e-commerce store.
- Apni dummy store create karna: Set up a basic e-commerce store using Shopify trial, Daraz Seller Center, or WooCommerce.
- 1 product ka ad create karna: Design a simple ad creative for one product on your dummy store.
Extra Features:
Live Demonstrations:
Our masterclass focuses on practical, real-time demonstrations:
- Live Shopify Store Design: See a store being built from scratch during the lecture.
- Real Affiliate Link Promotion: Witness a live example of an affiliate link being promoted and tracked.
- Earning calculation example: Understand how commissions are calculated with a practical example.
Downloadable Resources:
Access essential templates and guides to support your journey:
- Downloadable contract templates (Affiliate + Supplier): Ready-to-use legal templates for your collaborations.
Each Page Includes:
Every lecture page is designed to be comprehensive and engaging:
- HD Pictures: High-quality visuals to illustrate concepts.
- Videos: Explanatory and tutorial videos embedded directly.
- Real-Life Examples: Practical case studies and demonstrations.
- Downloadable Files: Templates, checklists, and summary notes.
- Student Submission Section: Dedicated area for students to submit their tasks and get feedback.
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