Research-backed data on Meta CPMs, Google CPCs, and conversion rates across Pakistan.
Average CPM rates in Pakistan hover between PKR 180 to PKR 350 for broad audience targeting, making short-form video ads extremely cost-effective.
Ad BenchmarkWhatsApp broadcast messages achieve a 98% open rate and 34% response rate compared to 18% email open rates in local Pakistani consumer verticals.
Channel AnalysisImplementing Meta CAPI recovers an average of 24.6% more purchase events previously lost to iOS 14+ ad blockers.
Technical Insight